Results-Based Public Affairs

Public Relations as part of a balanced lobbying effort
Public relations success in Washington, in state capitals, and at City Hall often requires the coordination of media relations, coalition building, and grassroots activities to support a client's lobbying effort. Properly targeted government activities can lend greatly to a successful public relations endeavor. Turner GPA can assist in the crafting, executing and managing of one, or all of these activities to achieve your legislative, regulatory or policy objectives:

Media Tracking and Analysis

• Assessing the media environment for your issue
• Monitoring impact of messages on target audiences, and refining messages, where necessary

Media Relations

• Developing communications strategy and implementation
• Identifying key audiences
• Developing messages to effectively impact targeted audiences
• Identifying and educating key journalists

Materials Development

• Preparing press materials, opinion pieces, briefing documents and congressional and agency testimony

Coalition Building and Management

• Working closely with groups with similar policy objectives to coordinate activities and maximize impact
• Grass Roots recruitment and mobilization
• Identifying, educating and mobilizing local groups that can influence key decision makers to support a particular position

Crisis Management

• Responding effectively to unexpected events that could damage a client's reputation, political influence or bottom-line